Business Development Strategy
Film Biz Recycling (FBR) was a nonprofit dedicated to redistributing used props and set dressing from New York City’s media production industry. During my time as Development Coordinator, and then Director of Outreach and Business Development, I achieved +30% organizational growth. By maximizing FBR's diverse assets and resources, I engaged community to increase revenue for the nonprofit's 10,000 sq. ft. Gowanus, Brooklyn warehouse.
Film Biz Recycling
Director of Outreach and Business Development
I spearheaded a rebranding effort that focused on using Film Biz Recycling's web platform to promote revenue-generating projects and programs. As part of the rebranding, I established comprehensive brand guidelines, drafted all web/marketing/social copy, managed graphic/web staff to redesign the website, developed new marketing and promotional materials, launched a product rental catalogue online, and managed the project with internal stakeholders.
Film Biz Recycling operated an upcycling incubator and boutique where upcyclers used on-site materials to launch product lines sold in the warehouse. I managed the upcycling department, working with artisans to document their work with product photos and blog posts promoted online and through social media.
FBR's workshop invited members of the public to use donated materials for arts, educational, and artistic projects. Focused primarily on children's programming, I developed a calendar of reuse workshops and activities featuring local artists. Some events included eco-birthday parties (space rental), classroom fieldtrips, upcycling workshops, holiday activities, and live-demonstrations during in-house events.
I conceived of and managed night-time event series after hours. I worked with building owners to ensure FBR respected zoning laws, liquor, and occupancy laws. I also secured an ongoing sponsorship from Brooklyn Brewery. Entertainment included a monthly variety show, talk show, film screenings, vendor markets, and private events. The Gowanus Nite Market featured vendors, live music, and food trucks drawing a crowd of 2,000+.
Community outreach and external relations were critical to FBR's growth and development because the warehouse location was not ideal. I worked with community leaders and business owners to secure FBR's presence at local events through partnerships, sponsorships, and collaborations. In the nonprofit sector, I represented FBR among industry leaders and local government.
I used storytelling to promote FBR's social mission, highlighting donation stories through blog posts, social media, and at events. When FBR received a donation of wardrobe from Warner Bros.' show Gossip Girl, I proposed to WB that FBR produce a video acknowledging their donation. I secured in-kind production services and single-handedly produced the short, which is still featured on the WB's Corporate Responsibility website.