UX Research & human-centered design
Mighty is a Chicago-based fintech startup with a social mission: to help Americans find banks that match their values. Using Mighty, account holders can view the social impact of their bank money in communities across the country. I joined Mighty to design and implement human-centered UX research to help scale organizational growth from a proof of concept pilot into technical production.
Design Research and UX Lead
Using Invision to test Mighty's prototype, I conducted high-touch usability interviews with 30+ users in person and via Skype/Hangout. To validate user feedback, I recruited participants for and facilitated group design charrettes in Chicago and Washington D.C. with Mighty's target audiences. I synthesized my research and communicated findings to the product team to inform functional and design improvements.
To better understand the psychographic of Mighty's audience, I engaged students, business owners, impact leaders, and Millennials in 1:1 and group interviews exploring how users think about money, finance, and social impact. I designed a research library to capture qualitative insights for future reference, including photos, audio, and video. I systematized this process, creating protocols to record all research efforts, including events, field interviews, and intern outreach.
As Mighty transitioned into building its product and engaged a technical team, communicating the company's key audiences became a top priority. Drawing on insights from previous and continuing ethnographic interviews, I created thick personas for Mighty's key user profiles. These included demographic information, user profiles, user journeys, brand collages, and product discovery maps.
I spearheaded a quantitative research strategy to generate user metrics and deepen my understanding of Mighty's audience. A comprehensive user survey was promoted on Mighty's site and via email; results were captured in a research database designed to easily generate data visualizations for Mighty insight reports, pitch decks, and media content.
Based on current and past research insights, I refined the Mighty prototype to validate product development ideas that emerged in user testing. After incorporating user feedback, I tested updated wireframes in Balsamiq to further refine Mighty's UX design and tech development for the company's MVP.
My UX research was synthesized and consolidated into a singular client-facing report that shared Mighty's process, user testing, audience engagement, and product insights.