Reuse CHI

Guerilla marketinG

Chicago, IL

ReuseCHI was a group project completed as part of ArcheworksWA$TED MARKET Certificate Program in 2016. WA$TED MARKET challenged students to create markets for reused building materials in Chicagoland and beyond. My group focused on the retail environment as our project's intervention point. The result was ReuseCHI: a waste activism project that used guerrilla marketing and tactical urbanism to shift consumers' perceptions of reused materials’ value.

Client:

Archeworks

ROLE:

  • Research
  • Concept development
  • Copywriting (web, product, presentation, script)
  • Upcycling